Farnham Town are delighted to announce that we have agreed a new long-term agreement with adidas, through local sportswear company LS4 Teamwear, to become the Club’s new technical partner and kit provider.
The agreement will run for four years through the end of the 2029/30 season and will see both our Men’s and Women’s First Teams, along with our youth sections, sporting the famous three stripes across a range of bespoke kits and athletic wear for years to come.
In addition, all three parties will be working closely together to overhaul our commercial offering to fans through our online store, ensuring fans of all ages and sizes can access a greater selection of club-branded apparel, whether it be replica shirts, training tops or leisurewear.
Commenting on the new partnership, Harry Hugo, Farnham Town Chairman adds: “I’m really excited about being able to welcome adidas as the Club’s new kit supplier and technical partner. To have a globally recognised brand eager to work with us illustrates just how far we’ve come in the four years since I got involved with the football club.
“With our prior agreement expiring after this season, we did have a lot of vendors reach out to us to try and strike a deal, which again is flattering to see how many house-hold names in the sportswear space see the value partnering with Farnham Town can bring. That said, once adidas entered the conversation and they articulated how they were going to support us and our aims over the next few years, it was a pretty straight-forward decision – and keeping continuity with LS4 Teamwear who have been supporting the club in this space for many years, made it even simpler.
“It was always important for us to align ourselves with a top brand who understand our value and see us as a forward-thinking club with untapped potential. Over the past four years, we have built a digital presence that’s on par with clubs in League One. We’ve sold over 1,000 replica shirts, plus other club-branded merchandise to over 20 countries worldwide. We’ve broken British football records, enjoyed back-to-back promotions as league champions and this season have given ourselves a chance to make that three promotions in-a-row.
“We’re a club on an aggressive upward trajectory and I’m a huge believer in momentum, and adidas are as well. That’s why they’ve spotted an opportunity to onboard with us and help be a part of our future growth over the next four years.
“This agreement will see adidas become our kit supplier for the next four seasons across both our Men’s and Women’s teams and our youth sections, but I’m also really excited to see how they and LS4 Teamwear can help scale our online store and commercial offering to our ever-growing fanbase.”
Dan Brown from adidas added: “We are delighted that Farnham Town have chosen adidas, through LS4 Teamwear, to provide their technical apparel and teamwear for the coming seasons. This will encompass the entire club from junior level to the Men’s and Women’s First Teams.
“Having already had a glimpse of the ideas behind the upcoming bespoke playing kits, we think the fans and players alike will be delighted at the work and thought which has gone into them – we can’t wait to see the finished article on the pitch. With a four-year agreement in place, we are looking forward to a long and successful association and wish them the best in their upcoming play-off for promotion to the National League South.”
“adidas are the premier sportswear brand in football, and I’m delighted to be working alongside them for years to come,” said Scott Lamont, Managing Director at LS4.
Scott continued: “We are delighted to continue our partnership with Farnham Town FC through until 2030 and the fact that we will be working closely with adidas in supporting the club shows the evolution and upward trajectory of Farnham Town FC. By 2030 we will have been supporting Farnham for 11 seasons and the journey in that time from Step 6 football to the brink of Step 2 has been nothing short of remarkable. What really stands out though, is the sense of community behind everything the club and those involved within it does. The club’s values and standards align closely with our own and it is a real honour to be involved at some level and help wherever we can.
“As we look forward to the 2026/27 season, LS4, in conjunction with the club and adidas themselves, are excited about the opportunities to really develop and professionalise the off-field retail offerings for fans. There has already been lots of work going on in the background and we hope to be releasing some news in the near future.
“All that remains to say is good luck to Farnham in the upcoming play-off matches – to achieve promotion to the National League South at the first time of asking would be nothing short of incredible. #UpTheTown”